Entrepreneurial Marketing

Entrepreneurial Marketing

A Practical Managerial Approach

;

Edward Elgar Publishing Ltd

10/2018

224

Dura

Inglês

9781788111317

imprevisto

Descrição não disponível.
Contents: 1. Entrepreneurial Marketing: Entrepreneurship and Marketing Interface 2. Foundations of Marketing Decision-Making 3. Entrepreneurial Market Identification 4. Entrepreneurial Market Segmentation 5. Entrepreneurial Product/Service Policy 6. Entrepreneurial Pricing Policy 7. Entrepreneurial Distribution Policy 8. Entrepreneurial Promotion Policy 9. International Entrepreneurial Marketing 10. The Entrepreneurial Marketing Plan Index
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