Choice Matters

Choice Matters

How Healthcare Consumers Make Decisions (and Why Clinicians and Managers Should Care)

Quelch, John A. (Miller University Professor and Vice Provost, University of Miami); Moore, Gordon (Professor, Department of Population Medicine, Harvard Medical School); Boudreau, Emily (PhD Student, Department of Health Policy and Management, Yale Graduate School of Arts and Sciences)

Oxford University Press Inc

08/2018

264

Mole

Inglês

9780190886134

15 a 20 dias

Descrição não disponível.
Section 1 Introduction 1. Introducing Choice Section 2 Consumer Choice in the Healthcare System 2. Is Healthcare Special? 3. Conditions for Creating a Consumer Market Section 3 How Consumers Choose 4. The Decision-Making Process 5. The Six E's of Consumer Decision-Making Section 4 Responding to Consumer Choice 6. Consumer Segmentation Strategies 7. Making a Consumer Choice 'System' Work About the Authors Index
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