Advances in National Brand and Private Label Marketing

Advances in National Brand and Private Label Marketing

Fourth International Conference, 2017

Martinez-Lopez, Francisco J.; Yague Guillen, Maria Jesus; Gazquez-Abad, Juan Carlos; Ailawadi, Kusum L.

Springer International Publishing AG

06/2017

210

Mole

Inglês

9783319597003

15 a 20 dias


Versão ebook 109,99 €

This book presents the latest research on national brand and private label marketing - a collection of original, rigorous and highly relevant contributions of the 2017 International Conference on National Brand & Private Label Marketing in Barcelona.
Part I: Consumer Behavior I.- Part II: Branding.- Part III: Social Media and Online Context.- Part IV: Consumer Behavior II.- Part V: Strategic Issues and Theoretical Research.
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